A WAY OF LIVING since 1951

The story of Tenson started back in 1951, when Paul Rydholm - fouder of Tenson- started a small-scale production of sportswear in his hometown on the Swedish west coast. From the beginning on Tenson has been influenced and driven by the outdoor way of living. Paul Rydholm soon realized Tenson was more than clothes, he was selling a dream. He created a getaway expierence and the clients who bought his apparel became part of a community. 

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